Hawkeye Digital

A Struggling Supplement Brand (Amazon)

With Campaign 2, the before screenshot illustrates that the ACoS was 53.93% from Nov 17 to Dec 16, 2019, in the month preceding our taking over the campaign.

After we began managing the campaign the ACoS of 31.01% is a dramatic improvement and as a result the overall margin increased greatly; this shows a full month of activity during which we were managing the campaign:

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