With this campaign the full month before we took over was a disaster for the client. The ACoS of 112.7% meant he was paying people to buy his products. Not a good way to do business, but also not something he had the expertise to change. After 30 days of taking over the campaign for …
With Campaign 2, the before screenshot illustrates that the ACoS was 53.93% from Nov 17 to Dec 16, 2019, in the month preceding our taking over the campaign. After we began managing the campaign the ACoS of 31.01% is a dramatic improvement and as a result the overall margin increased greatly; this shows a full …
In Campaign 1, before we took over, the ACoS was 35.16% from December 1 to 31 2019, and you can see the trend as the sales and spend changed during the month. After we took over, the ACoS dropped to 22.26% – this is as of January 28, which is not even a full month …
The results and changes in ACoS speak for themselves in this example. Note that the comparison is from Dec 1 to 31 2019 as compared with Jan 1 to January 28, 2020, not yet a full month of sales under our management of the campaigns for the client.Before:After:
When it comes to managing Pay-Per-Click (PPC) campaigns, the ultimate pursuit of perfection leads marketers down a road of metrics and numbers. Return on Ad Spend (ROAS) is one such critical metric. It’s tempting to think that by simply lowering your bids, you can increase ROAS – but, this isn’t always the case. Let’s take …
Why Your ROAS Doesn’t Always Increase When You Drop Bids Read More »
The client in this case is an online only retailer that sells high-end, luxury massage chairs, some of which retail for over $20,000. February 1, 2023 to February 28, 2023 (Month before Hawkeye) March 1, 2023 to March 31, 2023 (First month with Hawkeye) The first month of Hawkeye Digital saw a reduced number of …
It’s no secret that Google Ads (formerly AdWords), is Google’s biggest earner, bringing in $32 billion of its $38.9 billion operating income in Q2 of 2019. But what’s the history of the platform that quickly propelled Google to becoming the biggest Search Engine, and one of the biggest tech companies in the world? The Early Days …
One of the most common misconceptions people have about using Google to advertise their business is the idea that the amount you’re willing to spend per click is the only metric for appearing on the first page, and that the more you bid, the higher you rank. While this was true in the very early days …
You’ve launched your product, had some sales, and now you’re looking to scale by using Amazon Sponsored Product Ads to drive traffic to your listings. Now What? A lot of newer sellers make the mistake of running PPC Ads to every product they have. One of the most important components to consider when deciding which …
The revolution of artificial intelligence (AI) has not left the realm of Pay-Per-Click (PPC) advertising untouched. This technology has reshaped the PPC landscape, driving automation, precision, and efficiency to unprecedented levels. Despite AI’s automation capabilities, the role of the human PPC manager is more critical than ever. The Core Functions of a PPC Manager Creating …