Hawkeye Digital

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Leading Coffee Brand (Amazon)

The results and changes in ACoS speak for themselves in this example. Note that the comparison is from Dec 1 to 31 2019 as compared with Jan 1 to January 28, 2020, not yet a full month of sales under our management of the campaigns for the client.Before:After:

Why Your ROAS Doesn’t Always Increase When You Drop Bids

When it comes to managing Pay-Per-Click (PPC) campaigns, the ultimate pursuit of perfection leads marketers down a road of metrics and numbers. Return on Ad Spend (ROAS) is one such critical metric. It’s tempting to think that by simply lowering your bids, you can increase ROAS – but, this isn’t always the case. Let’s take …

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A New Era: PPC Management Meets AI

The revolution of artificial intelligence (AI) has not left the realm of Pay-Per-Click (PPC) advertising untouched. This technology has reshaped the PPC landscape, driving automation, precision, and efficiency to unprecedented levels. Despite AI’s automation capabilities, the role of the human PPC manager is more critical than ever. The Core Functions of a PPC Manager Creating …

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