With this campaign the full month before we took over was a disaster for the client. The ACoS of 112.7% meant he was paying people to buy his products. Not a good way to do business, but also not something he had the expertise to change. After 30 days of taking over the campaign for …
With Campaign 2, the before screenshot illustrates that the ACoS was 53.93% from Nov 17 to Dec 16, 2019, in the month preceding our taking over the campaign. After we began managing the campaign the ACoS of 31.01% is a dramatic improvement and as a result the overall margin increased greatly; this shows a full …
In Campaign 1, before we took over, the ACoS was 35.16% from December 1 to 31 2019, and you can see the trend as the sales and spend changed during the month. After we took over, the ACoS dropped to 22.26% – this is as of January 28, which is not even a full month …
The client in this case is an online only retailer that sells high-end, luxury massage chairs, some of which retail for over $20,000. February 1, 2023 to February 28, 2023 (Month before Hawkeye) March 1, 2023 to March 31, 2023 (First month with Hawkeye) The first month of Hawkeye Digital saw a reduced number of …