The results and changes in ACoS speak for themselves in this example. Note that the comparison is from Dec 1 to 31 2019 as compared with Jan 1 to January 28, 2020, not yet a full month of sales under our management of the campaigns for the client.Before:After:
When it comes to managing Pay-Per-Click (PPC) campaigns, the ultimate pursuit of perfection leads marketers down a road of metrics and numbers. Return on Ad Spend (ROAS) is one such critical metric. It’s tempting to think that by simply lowering your bids, you can increase ROAS – but, this isn’t always the case. Let’s take …
Why Your ROAS Doesn’t Always Increase When You Drop Bids Read More »
You’ve launched your product, had some sales, and now you’re looking to scale by using Amazon Sponsored Product Ads to drive traffic to your listings. Now What? A lot of newer sellers make the mistake of running PPC Ads to every product they have. One of the most important components to consider when deciding which …
One of the most common misconceptions people have about using Google to advertise their business is the idea that the amount you’re willing to spend per click is the only metric for appearing on the first page, and that the more you bid, the higher you rank. While this was true in the very early days …
It’s no secret that Google Ads (formerly AdWords), is Google’s biggest earner, bringing in $32 billion of its $38.9 billion operating income in Q2 of 2019. But what’s the history of the platform that quickly propelled Google to becoming the biggest Search Engine, and one of the biggest tech companies in the world? The Early Days …
As an essential cog in the machinery of eCommerce, Amazon advertising takes a forefront position in retail businesses worldwide. Crucial to this ecosystem is an aspect often overlooked: Retail Readiness. This article explores the impact of retail readiness on Amazon advertising and why it’s a game-changer for businesses on the platform. Retail Readiness: The Underpinning …
How Retail Readiness Influences Amazon Advertising: An In-Depth Look Read More »
Introduction Performance Max Google Ads campaign optimization is the cornerstone of modern digital advertising. Leveraging this powerful tool allows businesses to streamline their online advertising efforts, making them more efficient, effective, and profitable. Understanding Performance Max Google Ads Performance Max campaigns offer a holistic advertising solution by combining all available Google ad inventories. These campaigns …
Performance Max Google Ads Campaign Optimization: A Comprehensive Guide Read More »
The revolution of artificial intelligence (AI) has not left the realm of Pay-Per-Click (PPC) advertising untouched. This technology has reshaped the PPC landscape, driving automation, precision, and efficiency to unprecedented levels. Despite AI’s automation capabilities, the role of the human PPC manager is more critical than ever. The Core Functions of a PPC Manager Creating …
Overview In the competitive world of digital marketing, Google Ads stand as an essential tool for businesses of all sizes. However, optimizing your budget and ensuring every cent counts can be a challenge. We’re here to guide you through proven methods that can help you save money on Google Ads without compromising the quality of …
How to Save Money on Google Ads: Effective Strategies for Your Business Read More »
I talk to a lot of people who can’t imagine the idea of a 5 figure monthly Digital Advertising budget. They think this is the realm of large, multinational corporations or Venture Capital backed startups. The truth is, the average small business spends between $9,000 and $10,000 per month on Google Ads! How do these businesses afford …
Why It’s Easier to Succeed With Google Ads Than You Might Think Read More »